House of PHI

I love Nightlife and aspire to open my own bar/lounge.

This project was inspired by fraternities and night life. This was a project to create a full brand identity for a lounge that had embraced tradition and was a themed experience that felt unique to people. The logo was created with an "H" in the negative space and the endless flame of night life represented by the Phoenix. This project was inspired and pulled elements from Phi sigma Chi Multicultural Fraternity, Inc.