Jennifer Hofler


JH Beauty is a black owned, appointment based make up artist. This brand also sells false lashes and hair extensions. The client requested to gave a simple and easy to ready logo for different marketing materials.

The challenge was to create a logo that incorporated all the elements of their business while maintaining simplicity. Bold yet simple.

The logo that was chosen was a icon that felt very simple and worked on various uses the client need the logo for; stationaries, packaging stickers, webicons, etc. The "bold" elements of the design were highlighting the hair, lashes, and lips.